Saturday, December 4, 2010

Technology as Art

As technology gets more and more advanced, we tend to associate certain designs and colors with "new" and more advanced technology.  What is even more interesting is how these same characteristics eventually make the same technology look extremely outdated.  Think of an old apple computer:


At the time, this cutting edge technology with sharp angles, and an off white-ish color made it look extremely hi-tech.  These features now however, are associated with the old technology.  For example, look at a new apple computer:

This is very different to the previous image.  With much more rounded shapes, even in the mouse, and a silver color, instead of an off white, this looks much more "new" to us as consumers, instead of the characteristics associated with the older apple computers.  This is interesting to think about with the color choice, and shape choice in relation to how a computer might sell.

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